Your PRB+ Leads Explained
At PRB+, we know leads are the lifeblood of any growing business. We also know how hard it is to generate a steady flow of quality leads to your sales team. We've been working on this problem for 25 years (and growing) and have learned a thing or two we'd like to share with you.
First – all leads are not equal: some leads are ready to buy – right now. Others are a bit further away from the end zone. Some have a pre-existing relationship with your brand. Others have never heard of you.
And, second, just as there's no such thing as bad press, there's also no such thing as a bad lead. There's only bad follow-up.
To help you nurture and convert your PRB+ leads to sales, here are the types of leads we'll send you... and how you might consider nurturing them into sales.
![](https://www.prbplus.com/content/images/2024/03/PRB--Lead-Funnel.png)
- One-Click Leads (Top of Funnel): These are prospects who are just getting to know your brand. They're interested in learning more about your product or service, but they're not ready to make a purchase.
- Here's how these leads are created.
- Here's how they are delivered to your lead contact.
- Here's how you can download your leads as a CSV file.
- How to nurture: Add to email nurture campaign, offer educational resources, send free downloads or webinar invites
- Standard Leads (Middle of Funnel): These individuals are interested in the product or service you provide. This is the consideration stage, where they are actively evaluating products/services to find the right fit.
- Here's how these leads are created.
- Here's how they are delivered to your lead contact.
- Here's how you can download your leads as a CSV file.
- How to nurture: Make sales calls, provide product info, send case studies, offer demos
- Direct Traffic (Bottom of Funnel): Almost there! Leads at the bottom of the funnel are ready to make a purchase decision in the next six months. These leads took immediate action on your ad – either clicking through to your website (and converting there) or calling your office to start a conversation.
- How to nurture: Continue sales calls, provide spec sheet, send customer testimonials, offer trials
- How to nurture: Continue sales calls, provide spec sheet, send customer testimonials, offer trials
- Sold!: You did it. Now that you've closed on a lead, you have the opportunity to turn them into a long-term customer by continuing to nurture the relationship.
- How to nurture: Conduct satisfaction surveys, collect testimonials, keep in touch via email marketing and social media